Arthur middleton hughes, founder of the database marketing email list institute, cites four reasons why customers leave companies. He writes :"Why do customers leave your business, anyway? There are only four possible reasons:they die or no longer buy in your categorythey are unhappy with the price they are not satisfied with the productthey are unhappy with the way they are treated. Why customers leave companies is a complicated subject. But hughes brings up an interesting point: any reason you can find probably falls into one of these four categories. If you want to improve customer retention, reduce churn, and stop losing customers, you need to understand why customers are leaving.

It's common to say that the main reason customers leave is because they don't feel like your business cares about them - but if you really dig into customer loyalty, you'll see that customers leave for all sorts of reasons. Some of them you can change. 1. They die or no longer buy in email list your categorydeath is a bit heavy and dramatic for an article about customer retention, even if it undeniably makes it more difficult to retain customers. The real lesson of the first reason is that customers won't always need what you have to offer. There are two main reasons for this. Customers move up or down the market your business, like all businesses, primarily serves a small segment of a very large market.

You provide excellent service to people in your market email list segment, but other companies offer other solutions that meet the needs of other segments. What happens when your customers leave your market segment? You are losing customers. This happens in all industries. A small marketing agency can provide excellent branding and positioning services to growing businesses. Then, as these companies grow faster and become more international, the services of the marketing agency are no longer suitable. A young athlete with great swimming talent can learn a lot from her first swimming coach. But ultimately, as this athlete competes at a higher level, she will want more