Apple announced Mail Privacy Protection (MPP) at its annual Worldwide Developers Conference (WWDC21) on June 7, throwing the email community into giddiness with speculation of the death of open rate and more. The MPP is finally in effect as of today. So now that we're here, what's the reality of how MPP works and how it impacts email? I asked our engineering team who tested the beta and now the public version. What is Mail Privacy Protection? According to Apple, “Mail Privacy Protection masks your IP address, so senders can't link it to your other online activity or determine your location. And it prevents senders from seeing if and when you opened their email. As of September 20, 2021, MPP is available for the Mail app on iOS 15 and iPadOS 15 devices .
It's not currently available for Macbooks, but will be when macOS Monterey launches later this year (exact date has yet to be announced). MPP affects all emails opened from the Apple Mail app on any device, regardless of the email service used, such as Gmail or a work account. However, this does not affect other mail apps used on Apple devices, such as the Gmail app on an iPhone. How E-Commerce Photo Editing Service it works? When someone opens the Apple Mail app for the first time, they get a message asking them to "Protect Mail Activity" or "Don't Protect Mail Activity" (neither is preselected). Apple Mail privacy protection options So it's not enabled by default. People will have to actively make a choice. (Except, if you don't have Apple Mail as your default email client,
Mail's privacy protection will be enabled by default in your settings before you launch the Mail app.) Whichever choice you make, it's then automatically synced with all paired devices. with the same Apple ID. When someone selects the "Protect Email Activity" option, here's what happens: Apple first routes email through a proxy server to preload message content, including tracking pixels , before serving them to readers. Even if readers don't actually open those emails. Expect this to be refined as Apple continues to improve the MPP, but for now the way it works is: When the subscriber's Apple Mail app starts, it triggers the email to download to their device from their email host (eg, Yahoo or Google).