What makes a site the best possible site? Healthy and email list functional sites that have reached their full SEO potential have been optimized based on market and keyword research, EAT, content relevance to search intent, backlink profiles , etc But they all have one thing in common: their technical SEO needs are met. The technical SEO needs of your site form a hierarchy. If the needs lower in the hierarchy are not met, the needs of the next level are difficult to meet. Each level fulfills a different requirement in the world of search engines: crawlability, indexability, accessibility, ranking, and clickability.
Understanding what each level of the pyramid entails can make technical SEO less daunting without oversimplifying its role in building a great website. The Fundamentals of Technical SEO: Crawlability At the base of the technical SEO needs pyramid is the crawling ability of a URL. Crawlability relates to the ability of a URL to be discovered by search engine crawlers. URLs that email list are not crawlable may still be accessible to users browsing your website, but since they are invisible to robots, they cannot appear in search results. The crawlable URLs are therefore: Known to search engines. Search engines discover URLs by crawling links and reading sitemaps.
Not forbidden to robots. Most search engine email list crawlers will obey meta crawler instructions and guidelines in a robots.txt file that instruct them not to crawl certain pages or directories. Covered by website crawl budget . Less frequently, the "budget" granted by Google's algorithms is spent on other parts of a site, causing delays or problems when crawling a specific URL. The first step in a technical SEO audit, for example, is to discover pages that cannot be indexed, and why. Sometimes it's intentional, and sometimes it's a mistake and a quick win for SEO. Similarly, while crawl budget may seem esoteric and difficult to quantify, the basic principle is that when the cost of crawl is optimized and when priority pages are presented first, more money can be earned. traffic through search engines.