Creating a successful landing page is one of the most important steps for almost any web marketing strategy.
Whether it's a page aimed at selling, acquiring leads or any other action, if you follow the advice in this article you will be able to maximize the chances of your audience doing exactly what you want.
In fact, a successful landing page will be able to stimulate the visitor's curiosity, will accompany him step by step through all the sections, up to convince him to click on the final call to action and… ta-dan ! Converted customer!
It seems like a dream? Rub your eyes as much as you want, it's pure reality! Now all you need to do is figure out how to create landing pages that keep visitors (and your potential customers) with their eyes glued to the screen.
Luckily we are here! In this article, we will reveal our tricks for creating successful landing pages, and provide you with some amazing examples to inspire you.
What are you waiting for then?
Read on and find out how to win over your customers with ad hoc landing pages !
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Landing page: what it is and why you can't do without it
But let's go in order: first of all, we need to Philippines Photo Editor understand what a landing page is.
The meaning of this English term is literally "landing page", and the definition we can give is that it is a web page structurally aimed at conversion, to which a user is directed when he clicks on a banner, an advertisement or any other type of web marketing campaign.
Unlike the homepage or other pages on your site, landing pages have a very specific mission. Capture the attention of visitors for as long as possible, and make them carry out a certain action ( conversion ).
How a landing page works compared to the Homepage
The homepage of your site tends to be quite generic, it serves to present the visitor with everything you deal with, and offers links to other sections of the site.
It is an "open" page, from which the user is encouraged to leave by following the multiple links present, to discover the rest of the site and the information present.
On the contrary, a landing page is "closed": there are no external links or possible distractions of any kind.
The only purpose of a page of this type is to push the user down, make him continue reading, guide him on an information journey that follows a series of fundamental elements, up to the fateful call to action: the sale, the request for contact information in exchange for a gift, or otherwise.
Landing page vs Squeeze page
landing page vs squeeze
You may have also heard of another type of page, namely the squeeze page: these are also pages with a specific function, namely that of acquiring contacts, but unlike landing pages, squeeze are short, monothematic and hyper-focused on the result. .
It usually consists of a few lines in which contact details are requested in exchange for something, the design is basic in order not to overload the user and not to distract him. It may not even be a separate page, but be included in some other section of the website.