But today there are other variables that influence the buying process. And although we continue to look for recommendations, now we do it in a digital environment , where we can find out about any product or service before stepping on a point of sale or contacting a salesperson.

This changes the landscape for sales teams. If you public Jewelry Retouching Service is informed on the Internet and consults on social networks before making a purchase decision, that is where you should be ; anticipating the needs of your potential customers before they know they have them.

Which brings us to the topic of this article...

What is social selling?

Social selling is an inbound marketing technique in which you, as an advisor, can make use of social networks to identify potential customers, connect with them, listen to them, establish relationships of trust and position yourself as an expert in your area. This will allow you to be present in their mind and become the natural choice once they have the need to buy.