How to appear higher on Google Search? Thanks to the SERP.
Search engine optimization (SEO) is key to building an ecommerce that gets traffic. But keeping up with all the updates of the search engine algorithms is not a walk in the park!
Especially when Google changes its algorithm every day.
Also, Google's ten blue links no longer carry the traffic they did in the past.
Because? Due to the new features of the SERP.
These new SERP features - the SERP is the search engine results page - have improved the experience for users, but make it much more difficult to rank on Google in the first results.
And if you want to get to the top of the search results, you need to fully understand the rules of the game.
In this article, you will learn what Google SERPs, SEOs, and SEMs are. Plus, you'll gain a solid understanding of Google's 2022 SERP features .
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What is meant by SERP and indexing of a website?
SERP, from English search engine results page (s) , stands for search engine results page. So, it is nothing more than the response of the engine in search of a user.
Here is an example of a Google SERP:
SERP searches Oberlo
The term SERP does not refer to a particular search engine. Google, Bing, Yahoo, all provide SERPs to their users.
And today, no two SERPs are alike. On the contrary, each SERP is customized for each user. This is why you sometimes see different search results when searching on different devices or from different locations.
Why is the SERP so important?
Learning what SERP is is key to learning how to appear high on Google. When it comes to SERPs, we attach great importance to Google search engine optimization.
Because? Why Google is the king of search engines.
Seriously, when was the last time you used another search engine? People no longer search for something "on the internet", they search for it "on Google".
Also, take a look at these stats.
The graph below, in English, shows the Photo Editing Services market share of search engines in the United States:
In April 2019, Google generated 62.7% of all major searches in the United States, followed by Microsoft Sites at 24.8% and Verizon Media (formerly Oath and Yahoo) at 11.6%.
And when it comes to the US mobile search market, Google is again in the lead with a massive 93% market share.
But that is not all.
Google's dominance is even more prevalent in many other large markets, such as the UK and Germany, where Google's market share is more like 87-89%.
What role does the SERP play in digital