Carin Slater is the email marketer and email developer behind all Litmus emails. Wait, it's me! Alright, well, you know my stance on all-picture emails. I love Magic Spoon emails (and Magic Spoon cereal, so delicious) but I'm always sad when they arrive in my inbox as full picture emails. They're usually pretty good at including the image text as ALT text so you can always tell what's going on in the email if there are no images, but this email email was not as descriptive or inclusive as other emails they sent. I thought I'd tackle this one because there's a GIF button which is really fun and might seem hard to do without using images. Origin email: Live text version of Carin: I had to compromise in that it doesn't look perfect in dark mode on Outlook 365 desktop clients on Windows, so that would be something that may or may not matter depending on where the Magic Spoon subscribers open their emails. And since I was working from an image-only email and not the design file,
I wasn't able to create a dark mode or mobile version of the GIF, both of which I would have requested so that they could be exchanged if I worked with the original files. Despite these issues, dark mode and mobile versions are improved in the live text version. The GIF animation is kept in the mobile version and the text is more readable, Original mobile version Converted mobile Image Masking Service version magic spoon cookies magic spoon Original dark mode version Version converted to dark mode magic spoon email dark mode email magic spoon For the all-image version, I used styled ALT text to keep some semblance for the logo and tagline in the footer, so the email looks like the image version when the images are deactivated.
The live text version, again, is far more visually compelling, actionable, and engaging than the all-image version. magic spoon email images disabled magic spoon no images email See how Carin does *All conversion emails were pulled from my inbox Make your emails shine no matter what One thing I've learned from my years of email is that subscribers will always do the unexpected. Whether it's searching through emails instead of using folders or opening an email in a browser on their phone, you don't know how people are going to experience your email. So do your best to make sure they're giving your subscribers the best experience no matter where they open your email.