It's essential for small business owners to regularly evaluate their marketing tactics so they can focus on those that will help them grow their business. If you're a small business owner, you've probably heard of Google Ads. But do you know if you are displaying the ads that best suit your business? Many types of businesses can benefit from using a type of Google ad called a click-to-call ad. But what is a Direct Call announcement and how do I create one? This article explains what you need to know about Direct Call ads, how to set up Direct Call in Google Ads, and how to know if these ads are right for your business. What are Direct Call Ads? Who should use Direct Call Ads? Benefits of using Direct Call Ads How to set up click-to-call campaigns Measure the impact of click-to-call ads What are Direct Call Ads? Direct Call ads are an ad unit within Google Ads that directly calls a business when a prospect clicks on it.
They can only appear on mobile devices and can be an essential part of a mobile marketing strategy. There are two situations in which an ad can become a direct call: when playing a call-only ad or when running a call extension on a text ad. When we talk about call extensions, we're referring to employee email database the phone numbers that appear next to text ads and give prospects the option to call the business. On mobile devices, the ad will appear with a direct call button, and on desktops or tablets, the phone number will appear next to the ad. Should you use Direct Call Ads for your business? Click-to-Call ads work better for some businesses than others, and they're mostly effective for businesses that rely more on phone calls or want to encourage potential customers to call. Some types of businesses that could benefit from using click-to-call ads include car dealerships, travel agencies, and home services.
That said, any business that invests in paid search ads can benefit from adding a call extension to their ads. This can help them increase conversions, potentially lower acquisition costs, and give them an edge over competitors who don't use call extensions. Potential customers are already researching these products and services online, and click-to-call ads make it easy for those leads to progress through the sales process. Regardless of the industry they are in, it is essential that companies using click-to-call ads have a streamlined process for handling calls, as well as highly trained customer service and sales representatives. and provide a great experience. for the outlook. Before diving in and investing in direct call ads, it's essential to determine if they're the best fit for your business. It is important to ask yourself the following questions:Are click-to-call ads effective for businesses in my industry? Are my potential customers looking for my products on their mobile devices?