You should know that having a Buyer Persona works as a compass to achieve relevance and coherence in strategies and approaches, right? But the buyer persona cannot be Clipping Path Service just a bunch of meaningless information. It has to make sense to those you are trying to communicate with.

So with that in mind, our marketing team created the Buyer Persona Generator in April 2020 - a beautifully designed interactive experience powered by Ion .

A select number of form fields were chosen to fill multiple market segments in a very flexible and versatile way. There were even open spaces in case the user wanted to add more details.

At the end of the experience, the user had access to the complete buyer persona , with an illustration image and everything. We even offered the ability to download it as a PDF file!