EAT was a hot topic mentioned in many SEO blogs in 2018. Despite community scrutiny of the topic, there is not much concrete information known about it, and there is still a lot more to learn. rumors and repeated voices as fact. google EAT Even less information on the exact steps to improve the EAT of a website is available for beginners, as this is not a KPI that you can easily follow. This article will gather what is known about EAT to answer FAQs on the topic and suggest practical ways to improve it. 1. What is Google EAT? EAT, which stands for Expertise, Authoritativeness, and Trustworthiness, is not an innovation or algorithm.

It’s a rule. It first emerged in Google’s Search Quality Guidelines as the most important aspect for employees. The concept of judging a website and its competence and authority has been at work at Google much earlier than that. This is clearly demonstrated by the inclusion of the rel = author hashtag which was discarded in 2014. Since the Google Core Update in 2018, there have been a lot of articles about EAT, but many of them have reiterated the opinion of experts rather than looking for evidence.

As a digital marketer, you must understand that Google will not publicly disclose how the algorithm works. This article can’t give you an effective repair method, unfortunately. However, it will provide you with a series of structured, evidence -based predictions, and case studies wherever possible.