In a brick-and-mortar store, you may walk in and have the staff offer you items they think you would like. That’s personalization, a technique that helps you get Cork Kids Bicycle Shop more sales for your business. What’s interesting is that online, everyone can have a personal experience as they shop with you. Here are some top personalization techniques to improve your e-commerce, which you should be using in your online store.
6 Personalization Techniques To Improve Your eCommerce
So, here are the best 6 personalization techniques to improve your online store.
Create a personalized homepage
Show recently viewed items
Create personal guides
Use location based personalization
Personalize your email marketing
Create personal campaigns
Create a Personalised Homepage
When anyone visits your site, you’ll be able to get some data on them, thanks to cookies. This can tell you all sorts of things, such as the visitor’s location, age, gender, and so on. You can use this to your advantage by personalizing the homepage for them.
Once that customer has visited, you’ll have some data on them. The first time they visit, they’ll get the standard homepage. If you’re a clothing store, then you’ll show a little bit from every section of the site. If that visitor clicks the ‘UK’ option when asked for a location, and then browses the women’s section, then you know something about them.
You can set up your site so the next time someone comes to the site, it will personalize it for them based on their experience. As this viewer clicked the ‘UK’ option before, then you can have the site take them directly to the UK version of the homepage. As they were browsing women’s clothes last time, you can put the emphasis on women’s clothes here, too. It’s a small change, but it makes a big difference.
Show Recently Viewed Items
When you’re shopping online, you’re not always going to buy something the first time you look at it. You’re more likely to move on for a while, to consider the purchase that you’re going to make. However, it’s so easy to forget about an item once you’ve clicked away.